TBA
ucluelet, bc
TBA
TBA
$85 payable by cash, cheque, visa or m/c (not incl. gst)
In this 4-hour seminar you will learn how to effectively market your business using its existing website. The seminar is designed for business owners and marketing managers. No experience or previous understanding of websites or marketing is necessary.
Have you every wondered how your website could improve? This introduction to the seminar covers the very basics of a good website with some relevant examples of websites that need improvement.
How can your website improve it's search engine results for targeted keyphrases? Learn how Google and the other major search engines evaluate websites and how the search engines determine which site is listed on the first page.
There are two different ways to pay for search engine results: pay-per-click advertising and traditional placements on website directories. We'll discuss the benefits of both strategies, focusing on your market sector with real-world examples to increase the online exposure of your business.
If your business isn't tracking its website's statistics, now is the time to start. Get the tools and encouragement that you need in order to begin analyzing your website's visitors and referrals. If you are already monitoring your website's statistics, then we'll take some personalized time to look at things like how people are getting to your site, what people like and don't like about your site, and where the people live that look at your website.
The last session of the seminar is spent setting realistic website marketing goals. Each participant will have hands-on help setting goals relevant to his or her website. You'll leave the seminar with a website marketing to-do list along with the tools and a timeline for completion.